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Chairoikoguma is (as of April 7, 2018) the newest animal in the Rilakkuma franchise, made by San-X.
Chairoikoguma

Chairoikoguma plush.

Chairoikoguma means, "a brown little bear," in Japanese.

For looks, he can be described having a simple design like that of Rilakkuma's with shinier eye, darker fur, a white a smaller stature, and bear designs at his feet. He has a bush of white fur on his chest and smells like sweet honey due to having honey on his butt. When he opens his mouth, you can see fangs. 

There is not much known about his personality due to him being such a new character.

Written by Unip